In the U.S. coffee culture has been started since the 1970s. At first the visitors who come to the coffee shop that is male. They gathered after hours to just remove the weariness with a cup of coffee and a chat friend who is also a fellow visitor.

Over time coffee culture is spreading across America and eventually spread to Europe. Visitors of coffee shop were no longer dominated by men but also women and even teenagers. Coffeehouse was better known as the café to portray its identity as a place of socialization through the coffee. The famous one is the Coffee Beans, which had spread to the entire world.