With the new Ofcom rules meaning that customers are more aware of hidden phone charges and also charging companies for their 08 numbers, Opal fears that many SMEs could face higher phone bills due to not being able to comply with the rules in time. This is why Elite have been urging their customers for months to plan for the new Ofcom rules. With forward planning, SMEs won’t have to suffer a debilitating hike in phone bills. And people say that the news is all doom and gloom these days.